Until recently, Nintendo hasn’t touched the film industry, but many others have found success transforming games like Tomb Raider, Resident Evil, Assassin’s Creed, Hitman and Prince of Persia. The Super Mario Bros flick was the first feature-length live-action film based on a video game, and was a financial and critical failure.Ĭhristopher Dring, head of games B2B at ReedPop, says that paved the way for other adaptations. It made the decision to move into Hollywood – although not in the way it might have hoped. This decade also marked the beginning of Nintendo branching out beyond games. To this day, handheld devices are a signature of Nintendo, while competitors have focused almost exclusively on home consoles. Hits like Pokémon, Super Mario Bros, Tetris, Donkey Kong and Kirby gave players a new way of gaming. The Nintendo Entertainment System (NES) hit the shelves, as did the Game Boy, which was the beginning of Nintendo’s place in the handheld gaming industry. Heading into the 1990s, all was going well. This was a golden era for Nintendo, where it found its place and created long-lasting, memorable characters and series. He brought Donkey Kong to the table – a simple concept, but the first of many IPs developed by Nintendo’s team of visionary directors. ![]() ![]() In the 80s, Nintendo saw success with the help of producer and coder Shigeru Miyamoto. Has it occasionally hurt the brand? Yes, but in the long-term it’s only helped to solidify its high status in gaming.įrom the beginning, Nintendo has been about families playing together. However, Nintendo has outperformed the rest of the industry by doing the opposite. Gaming is driven by the next big hit and the latest industry-led trends.
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